At Wildes and Company, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or submit contact forms.
1. Information We Collect
When you submit a contact form or request a project consultation, we collect:
- Contact Information: Your name, email address, and optional phone number.
- Message: Your project description and any other information you choose to include.
- Technical Information: Our website providers may process request information, such as an IP address, to deliver the site, validate the form, and prevent abuse.
Website Analytics
We use Google Analytics 4 for basic website measurement on the production site. It helps us understand visits, page views, traffic sources, approximate city or country, browser and device categories, and selected business-link clicks. The Google tag may set a first-party client identifier cookie and sends measurement data, including page information, to Google. Google states that an IP address is used during collection to derive approximate location and is discarded before it is logged.
We do not send names, email addresses, phone numbers, form answers, or other information you enter into the form to Google Analytics. Our named click events use controlled labels and page paths without query strings. They do not include the selected phone number, email address, link text, or destination.
Our current Analytics setup is for basic reporting, not ecommerce tracking, remarketing, Google Signals, or personalized advertising. Before enabling those additional uses, we will review this policy and add an appropriate sitewide consent mechanism when required.
EZPZ Central retrieves and presents Google Analytics reports for the website operator; it does not create the underlying Google activity. Learn more about how Google uses information from sites that use its services.
Google Analytics uses a first-party identifier cookie to distinguish browser clients and measure use of this website. You can limit or delete cookies through your browser settings, although doing so can reduce the completeness of Analytics reporting.
2. How We Use Your Information
We use your information to:
- Respond to your inquiries and schedule consultations
- Prepare and present project estimates
- Communicate with you about your request by phone, text, or email when appropriate
- Coordinate project scheduling and manage ongoing projects
- Comply with legal obligations, licensing requirements, and maintain necessary records
- Improve our services and customer experience
3. How We Share Your Information
We do not sell your personal information. We may share your information only in these situations:
- Service Providers: Cloudflare hosts and protects the website and verifies the form security check. Accepted enquiries are stored in the EZPZ shared database and shown in EZPZ Central. Brevo sends internal contact notifications. Google provides the website's fonts and processes the basic Analytics measurements described above. We may also share relevant information with subcontractors, material suppliers, inspectors, or other professionals necessary to complete construction projects.
- Legal Requirements: When required by law, court order, government regulation, or licensing board inquiries
- Insurance and Permits: As necessary for insurance purposes or obtaining permits for your project
- With Your Consent: Any other sharing with your explicit permission
4. Data Security
We implement security measures to protect your personal information, including:
- SSL encryption for data transmitted through our website
- Server-side form validation, Cloudflare Turnstile checks, and controlled access to stored enquiries
- Limited access to personal information by authorized personnel only
- Secure storage of project files and client information
However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
5. Your Rights
You may ask us to:
- Access: Provide a copy of the personal information we have about you
- Correction: Correct inaccurate information
- Deletion: Delete personal information you submitted, subject to applicable record-keeping obligations
- Communications: Stop nonessential communications from us
To exercise these rights, contact us using the information below.
6. Retention of Information
We retain contact requests and operational records for as long as reasonably needed to respond, provide services, maintain business records, prevent abuse, comply with legal obligations, resolve disputes, and enforce our agreements. As a licensed contractor, we may be required to retain certain project records for periods established by Massachusetts law. Google Analytics retains measurement data according to the website operator's property settings.
7. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date.
8. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: